![]() On Instagram, a key non-visual feature is the ability to use hashtags in the text accompanying a photo. ![]() ![]() 3) Use hashtags when posting on Instagram. Even though people use Pinterest to browse pictures, short captions and descriptions help increase engagement. On Pinterest, the optimum description length is between 100 and 200 characters, around the same character count as a Tweet. Including text is helpful for both search engines and humans by giving context for what's in the image. 2) Try to keep your descriptions between 100 and 200 characters.īoth Instagram and Pinterest allow creators to provide textual content such as descriptions or captions alongside their visual content. ![]() The same concept applies on Pinterest: Taller images - those containing more "content" - tend to get more repins than shorter images. On the web in general, tall images are easier to read than wide ones because it's much easier to scroll vertically than horizontally. 1) On Pinterest, experiment with tall, infographic-style pieces to get more engagement. Without any further ado, let's get to the data. ET for this week's #SciChat webinar and Twitter Chat. If you want to see more exclusive data about visual content on social media, join me and special guest Sarah Evans ( today at 2:00 p.m. ![]() After diving into the data, I found eight actionable data points to help you use Instagram and Pinterest to their maximum in your inbound marketing efforts. Because Instagram and Pinterest revolve around visual (not textual) content and their APIs are difficult to access, it can be challenging to research these networks.īut just because something is challenging doesn't mean it's impossible. ![]()
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